Krystyn Frye

Writing Samples

Design Samples

Content Coordinator III, –

A Content Coordinator works with Zappos Merchandising, Inc. Buyers and Brand Representatives in organizing and entering vital data and descriptions regarding product for future on-line sales. The CC is proactive and be able to develop a positive rapport and working relationship with employees, co-workers, and vendors alike.

Content Coordinators retrieve and organize pertinent product content information from the manufacturer and enter it into our database program. They work hand-in-hand with brand managers to gather these details in person when available. The CC acquires knowledge relevant to their product category in order to provide copy for brands/brand boutiques, product descriptions and Search Engine Optimization(SEO).


  • Foster and embrace Core Values
  • Editor, SEO and EDI Training
  • Write product descriptions and boutique “about text” using SEO best practices methods
  • Correct any product/brand presentation issues
  • Correct UPC, LPN, pricing, vendor errors and accounting underbills
  • HS Code product for international sales
  • Maintain product information for current year
  • Maintain category notes on spreadsheets
  • Provide support for merchandising
  • Respond to reports as detailed by Lead or Manager
  • Detail Coordinator support as needed
  • Contact vendors for product information including UPCs and catalogs
  • Facilitate EDI testing and maintain EDI relationship
  • Ensure VAN, EDI Contact Name & Tech Contact Name are entered and current in our system
  • Look out for any potential legal issues regarding products
  • Attend trade shows and vendor meetings
  • Maintain excellent vendor relations
  • Participate in company-wide Training
  • Fulfillment Center training
  • Quarterly Campus Tour


  • Content Detailer experience
  • Advanced writing and grammar skills
  • Basic understanding of product lines offered
  • Advanced PC skills including:
    • Proven experience with all web browsers
    • Proficient in Microsoft Office (specifically excel)
    • Experience using e-mail programs such as Outlook
  • Excellent organizational, written and oral communication skills
  • Time management skills with the ability to prioritize multiple projects
  • Creative but comfortable with repetitive work
  • Strong interpersonal skills
  • Strong follow through and problem solving skills
  • A team player and be willing to adapt to change

Relevant Experience & Accomplishments:

Marketing/Graphic Design Experience

  • Managed and completed the design of company’s Annual Report including concept, layout, and printing
  • Completed extensive College level courses in Graphic Design, and Web Design
  • Successfully refined and implemented new procedures/forms within company.
  • Designed and maintained company website, including content updates, banner and button design(Portfolio available upon request)

Project Coordinating Experience

  • Managed and completed the design and printing of the company’s Annual Report Wrap – acting as liaison for upper management, marketing group, compliance and legal in ensuring that project was completed according to timeline and legal constraints.
  • Completed total overhaul and reprint of company’s collateral material, maintaining all 22 documents in updated form throughout multiple revisions and adhering to compliance guidelines for all product information.
  • Coordinated all company events including Chamber luncheons, expo booths and special events. Provided staff scheduling, equipment set up and tear down, give-away ordering, and product promotions.
  • Assisted in creating and implementing several internal and external campaigns.
  • Maintained campaign checklist for all outlets, designed and created collateral, provided campaign training and information to internal clients, managed tracking of results.


Marketing & Distribution Coordinator , Las Vegas Publications
October 2009 – Feb 2010

  • Oversaw the local distribution of two separate publications, maintaining current and seeking out new distribution contacts
  • Maintaining and tracking leads generated by company website
  • Research as needed
  • Copy writing and procedure writing as required
  • Gathering and implementing all updates and changes to internal contact database, maintaining accuracy

Marketing Specialist , Valley Bank, purchased by Community Bank of Nevada
June 2005 – October 2009

  • Oversees various marketing projects including 22 separate collateral pieces
  • Gathering and implementing all updates and changes from internal reviewers on any existing collateral
  • Facilitating internal clients, in event planning and set-up, collateral specific to new employees such as postcards and flyers
  • Assists in several internal and external campaigns, including employee involvement, website components, and cohesive copy for various outlets
  • Maintain Compliance of all material in accordance with company procedures
  • Assists in concept and design of internal and external advertising
  • Prepare new building openings, expo events, and investor meetings
  • Assisted in writing copy for customer letters, press releases, radio scripts, IVR recordings, direct mail pieces, internal ads and company bios
  • Designs and creates graphic elements for company web page

Operations Specialist, Valley Bank
March 2004 – June 2005

  • Performing daily wire transactions including incoming, outgoing, and account crediting, research and disputes.
  • Maintained daily wire logs
  • Evaluated and processed branch CTRs and SARs
  • Completed legal research as necessary for customer disputes

Teller, Valley Bank
March 2002- March 2004

  • Greeting and serving customers, processing transaction, handling large cash deposits, balancing branch vault, verifying customer information, maintaining company reputation

References available upon request. Email me!